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Position: Home > Articles > The Research on Economic Effect and its Mechanism of Agro-product Circulation Channel Evolution: Circulation Channel environment moderation effect Issues in Agricultural Economy 2016 (04) 49-57+111

农产品流通渠道变革的经济效应及其作用机理研究

作  者：
赵晓飞;田野
单  位：
三峡大学经济与管理学院;中南民族大学管理学院
关键词：
农产品流通渠道;渠道变革;经济效应;作用机理;渠道环境
摘  要：
农产品流通渠道变革的经济效应表现为通过对渠道结构、渠道关系、渠道职能、渠道主体、渠道运作系统等的调整和优化带来的对渠道绩效的影响。本文通过构建流通渠道变革与流通一体化程度和流通渠道绩效关系模型,分析了农产品流通渠道变革的经济效应及其作用机理,并探讨了渠道环境对作用机理的调节作用。结果表明,渠道变革通过促进流通一体化程度进而提升流通渠道绩效,流通一体化程度是渠道变革影响渠道绩效的重要中介作用机制,但随着渠道环境"规范化、有序化"程度的提高,流通一体化的中介作用在下降,而渠道变革对渠道绩效的直接作用在增强,其中,渠道运行变革、渠道关系变革和渠道主体变革是影响渠道绩效的关键因素。
译  名：
The Research on Economic Effect and its Mechanism of Agro-product Circulation Channel Evolution: Circulation Channel environment moderation effect
作  者：
ZHAO Xiaofei;TIAN Ye;
摘  要：
The economic effect of agro- product circulation channel evolution is the impact on channel performance through adjustment and optimization of channel structure,channel relation,channel function,the channel member and channel operation system. This paper analyses the mechanism of agro- product circulation channel evolution economic effect and explores the channel environment moderation effect to the mechanism through constructing model among circulation channel evolution,circulation integration degree and circulation channel performance. The study shows that channel evolution improve channel performance by promoting circulation integration degree,circulation integration degree have an important mediation effect between channel evolution and channel performance,but as the improvement of the channel environment,the mediation effect of circulation integration degree is headed south,the direct effect of channel evolution impacting channel performance is significantly enhance. In addition,the study also shows that channel operation system evolution,channel relationship evolution and channel member evolution are the key factors to affect ago-product circulation channel performance.

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