关键词：
SPACE矩阵;乡村旅游;评价指标;优化;茂名市
摘 要：
[目的]乡村旅游作为环保产业发挥着重要的辐射作用和联动效应,分析乡村旅游的发展状况及所处的地位,以期为促进城乡交流合作,缩小城市乡村间的经济文化等差距以及加快社会主义新农村建设提供重要的理论依据。[方法]通过战略地位和行动评价SPACE矩阵,从财务优势(FS)、竞争优势(CA)、环境稳定性(ES)和产业优势(IS)等4个方面分析茂名市乡村旅游的战略类型。[结果]计算结果显示FS为3,ES为-2.67,CA为-2.8,IS为4.33,SPACE矩阵结果横坐标为1.53,纵坐标为0.33,表明茂名市乡村旅游所处的战略地位为进取,其乡村旅游正处于一种有利的地位和较佳的环境中,战略选择机会较多,同时利用自身的内部优势和外部机会。[结论]茂名市乡村旅游要保持进取的战略地位,需挖掘旅游特色、提升旅游竞争能力、提高从业人员水平及推进乡村旅游一体化发展战略等方面进行优化。
译 名：
EMPIRICAL STUDY ON RURAL TOURISM OPTIMIZATION OF MAOMING BASED ON SPACE MATRIX
作 者：
Liang Yigeng;Maoming Polytechnic;
关键词：
SPACE matrix;;rural tourism;;evaluation indicators;;optimization;;Maoming
摘 要：
As an environmental protection industry,rural tourism plays an important role in radiation and linkage effects. This paper tried to analyze the development status of rural tourism and its position in order to promote urban and rural exchanges and cooperation,reduce the economic and cultural gap between urban and rural areas and accelerate the construction of a new socialist countryside. Through the strategic position and action evaluation of SPACE Matrix,this paper analyzed the strategic types of rural tourism in Maoming from four aspects: financial advantage( FS),competitive advantage( CA),environmental stability( ES) and industrial advantage( IS). The results show that FS was 3,ES was 2. 67,CA was 2. 80,IS was 4. 33. The horizontal axis of the SPACE matrix results was 1. 53,and the ordinate was 0. 33,indicating that Maoming rural tourism was in an enterprising position,its rural tourism was in a favorable position and a better environment. In order to maintain the advanced strategic position of rural tourism in Maoming city,it is necessary to explore the characteristics of rural tourism,improve the competitive ability of rural tourism,raise the level of employees and promote the integrated development strategy of rural tourism.
