Position: Home > Articles > Study on the Reading Promotion Practice of Freshmen Based on AIDA
Journal of Library and Information Science in Agriculture
2017,29
(5)
142-144
基于AIDA模型的新生阅读推广实践研究
作 者：
王洪岩
单 位：
辽宁对外经贸学院
关键词：
AIDA;新生;阅读推广
摘 要：
成功的阅读推广活动能够吸引读者的注意力,强化读者的认知,激发读者的兴趣和利用欲,拓展读者获取新信息的思路。将现代市场营销管理学中的AIDA模型运用到阅读推广中来,探讨AIDA模型的内涵、AIDA模型与阅读推广活动、基于"AIDA"模式的新生阅读推广营销策略研究,这将为阅读推广活动提供新的思路及视角。
译 名：
Study on the Reading Promotion Practice of Freshmen Based on AIDA
作 者：
WANG Hongyan;Liaoning University of International Business;
关键词：
AIDA;;freshman;;reading promotion
摘 要：
Successful reading promotion activity can attract readers' attention, and strengthen readers' cognition, and stimulate readers' interest, and expand readers' ideas on access to new information. This paper introduced the AIDA model in modern marketing management to the reading promotion, and explored the connotation of AIDA, AIDA and reading promotion, and the reading promotion strategy of freshmen based on AIDA, so as to provide new idea and view for reading promotion.
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