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浅议自贡灯会旅游的升级

作  者:
刘雄
单  位:
四川理工学院人文学院
关键词:
自贡;灯会;旅游升级
摘  要:
目前自贡灯会旅游发展过程中面临诸如旅游产品设计理念偏差、市场营销不力、旅游基础设施较差以及灯会旅游商品开发等问题,应更新灯会旅游产品设计理念、制定完善的市场营销计划、改善旅游基础设施以及开发适销对路的灯会旅游商品等,实现自贡灯会旅游的升级。
译  名:
Research on the Upgrade of Zigong Lantern Show Tourism
作  者:
LIU Xiong (Humanism college,Sichuan Science & Engineering University,Zigong 643000,China)
关键词:
Zigong,Lantern show,Tourism upgrade
摘  要:
Nowadays,during the development of Zigong lantern show tourism,there are many problems such as deviation of tourism product design ideas,inefficient marketing,weak tourism foundational infrastructure and invalid exploitation of lantern show tourism commodity.In order to realize the upgrade of Zigong lantern show tourism,this paper put such measures as renewing the tourism product design ideas,making perfect marketing plan,improving tourism foundational infrastructure and exploring salable tourism commodity of lantern show.

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