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生鲜农产品电子商务模式创新研究

作  者:
郑开涛;刘世洪;聂秀萍;陈涛
单  位:
中国农业科学院农业信息研究所/农业部农业信息服务技术重点实验室
关键词:
生鲜农产品;电子商务模式;创新;F2S2C
摘  要:
目前,中国生鲜农产品电子商务发展还不成熟,客单价和订单频率还不能抵过物流和损耗成本,盈利十分困难。通过对传统生鲜农产品电子商务模式的优缺点对比分析,提出了一种适合生鲜农产品电子商务发展的F2S2C模式。该模式能够最大限度地减少物流环节和流通损耗,保证生鲜农产品质量,降低成本,促进生产者和消费者利益双赢。
译  名:
Innovation of Fresh Agricultural Products E-commerce Mode
作  者:
Zheng Kaitao;Liu Shihong;Nie Xiuping;Chen Tao;Agricultural Information Institute, Chinese Academy of Agricultural Sciences,Key Laboratory of Agri-information Service Technology, Ministry of Agriculture;
关键词:
fresh agricultural products;;E-commerce mode;;innovation;;F2S2C
摘  要:
The development of fresh agricultural products E-commerce is currently not mature in China.Per customer transaction and order frequency can't cover the cost of logistics and loss. So the fresh food E-commerce is extremely difficult to make a profit. By comparing the advantages and disadvantages of traditional fresh agricultural products E-commerce mode, we proposed a new mode named F2S2 C that was suitable for the development of fresh food E-commerce. The mode could minimize logistics chain and logistics loss, guarantee the quality of fresh agricultural products, reduce cost, and aim for a win-win situation between farmers and customers.

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