Position: Home > Articles > Research on Motivations and Satisfaction of Vistiors in Pick-up Festival—Illustrated by Tongzhou Grape Pick-up Festival in Beijing
Sichuan Forestry Exploration and Design
2007
(3)
32-35
观光采摘节游客动机以及满意度研究—以北京通州葡萄采摘节为例
作 者：
杨会娟;蔡君
单 位：
北京林业大学园林学院
关键词：
采摘节;聚类分析;动机;满意度
摘 要：
北京郊区采摘节是北京市民深受欢迎的一种农业节事活动,但采摘节游客的动机和满意度还鲜有研究。文章根据动机对游客进行聚类分析,以明确知道各类游客的主次动机,然后对不同类型的游客对采摘节的各个方面如环境、活动等的重视程度和满意度进行比较研究,为采摘节的规划提出针对性的建议。
译 名：
Research on Motivations and Satisfaction of Vistiors in Pick-up Festival—Illustrated by Tongzhou Grape Pick-up Festival in Beijing
作 者：
YANG Hui-juan,CAI Jun(Landscape Architecture College,Beijing Forestry University,Beijing100083,China)
关键词：
Pick-up festival,Cluster analysis,Motivations,Satisfaction
摘 要：
Pick-up festival is popular with the citizen of Beijing,but the motivations and satisfactions of visitors have not been studied.This study made a cluster analysis on visitors motivation to know the main motivations of each type of visitors,then compared the attentions and satisfactions to every aspect of the festival among different types of visitors,making some suggestions for the planning of the pick-up festivals.
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