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当前位置: 首页 > 文章 > 交易成本对蔬菜种植户交易模式选择的影响 北方园艺 2020 (1) 133-144
Position: Home > Articles > Influence of Transaction Cost on the Selection of Trading Mode for Vegetable Growers Northern Horticulture 2020 (1) 133-144

交易成本对蔬菜种植户交易模式选择的影响

作  者：
焦晓萌;郑少锋;康诗佳
单  位：
西北农林科技大学经济管理学院
关键词：
蔬菜种植户;交易成本;交易模式;多项Logit模型
摘  要：
基于交易成本理论,利用山东省寿光市蔬菜种植户的实地调查数据,采用多项Logit模型,分析了交易成本对蔬菜种植户交易模式选择的影响。结果表明:被调查地区蔬菜交易模式主要包括"农户+消费者""农户+中间商""农户+合作社"以及"农户+企业"4种模式,其中"农户+中间商"模式应用最为广泛。市场价格波动幅度、寻找合适买家的困难程度、对价格公平程度的反应、对市场定级和质量标准是否认同、可获得的买家数量以及运输距离等交易成本变量对蔬菜种植户交易模式的选择具有显著影响。其次,蔬菜种植户的个人特征、家庭经营特征以及社会资本特征也对其交易模式的选择有着不同程度的制约。
译  名：
Influence of Transaction Cost on the Selection of Trading Mode for Vegetable Growers
作  者：
JIAO Xiaomeng;ZHENG Shaofeng;KANG Shijia;College of Economics and Management,Northwest Agriculture and Forestry University;
关键词：
vegetable growers;;transaction cost;;trading patterns;;multinomial Logit model
摘  要：
Based on the theory of transaction cost,this study used the field survey data of vegetable growers in Shouguang City,Shandong Province,and adopted multinomial Logit model to analyze the influence of transaction costs on the selection of trading patterns for vegetable growers.The results showed that the vegetable trading patterns in the investigated regions mainly included four patterns,‘farmers+consumers' ‘farmers+middleman'‘farmers+cooperatives' and‘farmers+enterprises'.Among them,the‘farmers+middlemen'pattern was the most widely used.Transaction cost variables such as the extent of market price fluctuations,the degree of difficulty in finding suitable buyers,the response to the fairness of market prices,whether or not to agree with market classification and quality standards,the number of buyers available,and transportation distance,etc.had a significant impact on the selection of vegetable growers′trading patterns.Second,the personal characteristics,family management characteristics,and social capital characteristics of vegetable growers also had different restrictions on the selection of their trading patterns.

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