Position: Home > Articles > The Effect of Festival & Special Events in Managing Tourist Attractions —A Case Study of Badachu China Landscape Tea Culture Festival
Sichuan Forestry Exploration and Design
2007
(3)
36-39
节事庆典在旅游景区管理中的作用—以北京市八大处公园中国园林茶文化节为例
作 者：
海杨;王金兰;刘明丽;张玉钧
单 位：
北京林业大学园林学院;北京市八大处公园管理处
关键词：
节事庆典;旅游景区;茶文化节;八大处公园
摘 要：
节事庆典在旅游景区的市场营销战略、提升管理能力和服务水平、改善旅游设施等方面都起到了重要的作用。文章通过对节事庆典的概念和在旅游景区管理中作用的简要分析,以北京市八大处中国园林茶文化节为例,重点对节事庆典活动在旅游景区管理中的作用进行了探讨。
译 名：
The Effect of Festival & Special Events in Managing Tourist Attractions —A Case Study of Badachu China Landscape Tea Culture Festival
作 者：
HAI Yang1,2,WANG Jin-lan1,LIU Ming-li2,ZHANG Yu-jun2(1.Administrative Office of Badachu Park,Beijing 100041,China;2.School of Landscape Architecture,Beijing Forestry University,Beijing 100083,China)
关键词：
Festival & special events,Tourist attractions,Tea culture festival,Badachu park
摘 要：
Festival & special events plays a key role in managing tourist attractions,such as marketing,promoting the management and service quality,improving the toutist facilities and so on.This paper analysed briefly the concept of festival & special events and then maked a discussion on its role in managing tourist attractions,taking Badachu China landscape tea culture festival as a case.
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