当前位置: 首页 > 文章 > 昆明市呈贡大学城周边“农家乐”休闲旅游开发的SWOT分析 安徽农业科学 2017,45 (2) 191-192+247
Position: Home > Articles > SWOT Analysis of“Farmhouse enjoyment”Leisure Tourism Development around Chenggong University Town in Kunming Journal of Anhui Agricultural Sciences 2017,45 (2) 191-192+247

昆明市呈贡大学城周边“农家乐”休闲旅游开发的SWOT分析

作  者:
刘春林
单  位:
昆明理工大学国土资源工程学院
关键词:
大学城;农家乐;休闲旅游;建议与对策
摘  要:
以昆明市呈贡大学城为例,对呈贡大学城周边农村发展"农家乐"休闲旅游活动进行SWOT分析,分析其发展的4项优势及4项劣势,面临的三大机遇与三大威胁,提出丰富产品形态、打造推广品牌等4点建议与对策,以期为昆明呈贡及国内类似大学城的周边农村发展"农家乐"休闲旅游活动提供参考。
译  名:
SWOT Analysis of“Farmhouse enjoyment”Leisure Tourism Development around Chenggong University Town in Kunming
作  者:
LIU Chun-lin;Land Resources Engineering College,Kunming University of Science and Technology;
关键词:
University town;;Farmhouse enjoyment;;Leisure travel;;Suggestions and countermeasures
摘  要:
Taking Chenggong university town in Kunming for example,the SWOT analysis on the development of farmhouse leisure tourism activities in the surrounding countryside of Chenggong university town was carried out,in order to analyze four advantages and four disadvantages of the development,as well as three opportunities and three threats. Based on this,four suggestions and countermeasures were put forward to enrich the product form and build the promotion brand,in order to provide reference for the development of farmhouse leisure tourism in the surrounding countryside of Chenggong university town in Kunming and similar university town of China.

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