当前位置: 首页 > 文章 > 大枣产业发展的SWOT分析-以河北省唐县为例 林业经济 2013,37 (12) 71-74,82
Position: Home > Articles > SWOT Analysis of Jujube Industry Development  --A Case Study of Tang County of Hebei Province Forestry Economics 2013,37 (12) 71-74,82

大枣产业发展的SWOT分析-以河北省唐县为例

作  者:
任静;葛文光
单  位:
河北农业大学
关键词:
大枣产业;SWOT分析;唐县;发展对策
摘  要:
介绍了河北省唐县大枣产业基本现状,并用SWOT对唐县大枣产业进行分析.指出唐县大枣产业发展本身所具有的优势(Strengths)和劣势(Weaknesses),以及所面对的外部环境的机会(Opportunities)威胁(Threats),通过构造SWOT矩阵对组织内外部条件进行综合和概括.在分析的基础上提出了一些对策,如提高合作组织服务,加强枣树的管理水平,打造以唐县枣酒为代表大枣品牌形象,优化大枣商品化处理,创新宣传策略,积极拓展潜在客户,培养唐县大枣龙头企业,重视人才培养等对策等.
译  名:
SWOT Analysis of Jujube Industry Development  --A Case Study of Tang County of Hebei Province
关键词:
jujube industry%SWOT analysis%Tang County%countermeasures for development
摘  要:
This paper introduces the basic situation of jujube industry in Tang county, Hebei and its jujube industry was analyzed by SWOT. Point out the Strengths and Weaknesses of Tang county jujube industry, and the Opportuni- ty and Threats to face the external environment, by constructing a SWOT matrix of the internal and external condi- tions for the synthesis and summary. On the basis of the analysis, some countermeasures are proposed, such as improv- ing the cooperation organization service, strengthening the management of jujube, making jujube wine as the repre- sentative of Tang county Jujube brand image, optimizing jujube commercial processing, innovating promotion strate- gy, developing potential customers, cultivating leading enterprises, paying attention to personnel training and counter- measures and so on.

相似文章

计量
文章访问数: 12
HTML全文浏览量: 0
PDF下载量: 0

所属期刊

推荐期刊