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Position: Home > Articles > Study on the Development Trends and Countermeasures of Peasant-workers Tourism Market Journal of Anhui Agricultural Sciences 2011,39 (32) 19943-19944+19957

农民工旅游市场发展趋势与对策研究

作  者:
张敏
单  位:
华中科技大学武昌分校
关键词:
农民工;旅游市场;发展趋势;开发策略
摘  要:
介绍了农民工旅游市场现状,将影响农民工旅游市场发展的因素归纳为"可支配收入"、社保制度、闲暇时间、出游意愿,在此基础上探讨了农民工旅游市场的发展趋势,即表现在旅游市场规模扩大,"新生代"农民工将占据农民工旅游市场主体地位,旅游形式以一日游、自助游为主,旅游信息来源渠道日趋多样化4个方面。并从政府、旅游企业、用工单位等角度提出开发农民工旅游市场的相关策略。
译  名:
Study on the Development Trends and Countermeasures of Peasant-workers Tourism Market
作  者:
ZHANG Min(Huazhong University of Science & Technology Wuchang Branch,Wuhan,Hubei 430064)
关键词:
Peasant-workers tourism market;Development trend;Development strategy
摘  要:
The status of peasant-workers tourism market was introduced,the influencing factors were concluded as follows,disposable income,social security system,leisure and tourism willing.On the basis of this,the development trends of peasant-workers tourism market were discussed,including four aspects of the tourism market scale enlargement,new generation peasant-workers as main body,one-day tour and self-service travel as main forms,diversity of source channels of travel information.The development strategies were put forward from perspective of government,tourism enterprises and employment units.

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