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Position: Home > Articles > Rural Tourism Development Status from the Perspective of Industrial Integration:A Case of Qianjiadian Town of Yanqing District in Beijing Journal of Agriculture 2019 (8) 80-84

产业融合视角下的民俗旅游发展研究——以北京市延庆区千家店镇为例

作  者：
孙潇
单  位：
北京新农村建设研究基地/北京农学院经济管理学院
关键词：
产业融合;民俗旅游;对策建议;千家店镇;北京
摘  要：
产业融合是农业转型发展的新途径,民俗旅游是农业与旅游业的有机融合。北京市延庆区千家店镇始终坚持绿色发展理念,本着"生态环境立镇、休闲旅游富镇、地区文化强镇"的发展思路,形成了独具特色的民俗旅游发展道路。从产业融合的角度分析千家店镇民俗旅游发展状况,发现千家店镇具有生态环境良好、旅游资源丰富的优势,具备良好的民俗旅游发展基础,其在稳步发展的同时存在景区与民宿缺乏融合、域内交通不便、公共设施不完备、从业人员水平不高、缺乏反馈交流等问题,据此提出完善公共和基础设施,提高村民经营水平,成立民俗旅游合作社,强化与其他产业融合,打造"互联网+民俗旅游"共同体等几个方面,推进千家店镇的旅游发展。
译  名：
Rural Tourism Development Status from the Perspective of Industrial Integration:A Case of Qianjiadian Town of Yanqing District in Beijing
作  者：
Sun Xiao;Beijing Research Center for New Rural Construction/Economics and Management School,Beijing University of Agriculture;
关键词：
Industrial Integration;;Economic Progress;;Countermeasure;;Qianjiadian Town;;Beijing
摘  要：
Industrial integration is a new way of agricultural transformation and development, and rural tourism is an organic integration of agriculture and tourism. Qianjiadian Town of Yanqing District in Beijing always adheres to the concept of green development. To achieve the goal of building an"ecological environment town,leisure tourism rich town and strong regional culture town", the unique development path of folk custom tourism has been formed. By analyzing the development of rural tourism in Qianjiadian Town from the perspective of industrial integration, it is found that Qianjiadian Town has the advantages of good ecological environment,abundant tourism resources, and good foundation for the development of folk tourism. While developing steadily, there are some problems such as lack of integration between scenic spots and residential quarters,inconvenient transportation within the region, incomplete public facilities, low professional quality of employees, and lack of feedback and communication. Accordingly, it is proposed to promote the tourism development from improving public and infrastructure facilities, enhancing the management level of villagers,setting up folk tourism cooperatives, strengthening integration with other industries, and creating ‘Internet +folk tourism' communities.

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