关键词：
葡萄酒文化旅游;供给侧;细分市场;产业融合;行业转型
摘 要：
笔者首先从旅游资源供给角度对行业现状及问题进行分析,认为文化旅游产业融合的发展思路对于推动行业发展具有显著的效果.其次落脚到烟台葡萄酒文化旅游市场,具体对烟台葡萄酒文化旅游市场现状进行归纳分析,总结出"产业开发程度浅、宣传协调性差、市场细分度低"的一系列发展的问题和缺陷,并提出"优化、配比、跟进"的改进突破口.最后,从供给侧角度对烟台葡萄酒文化旅游提出点对点解决问题,提高旅游参与度和体验感的发展方向,给出"明确主体、优化结构、规范服务"的发展建议.
作 者：
Wang Yuhang;Zhao Yao;Zhang Wenli;Lin Fuqiang;Yantai Research Institute, China Agricultural University;
关键词：
Wine Culture Tourism;;Supply Side;;Market Segmentation;;Industrial Amalgamation;;Industrial Transformation
摘 要：
Firstly, this paper analyzed the current situation and problems of the industry from the perspective of tourism resources supply, and held that the development idea of the integration of cultural tourism industry had a significant effect on promoting. Then the paper focused on in Yantai wine culture tourism market,summarized and analyzed the present situation of Yantai Wine Culture Tourism Market in details. This paper summarized a series of problems and defects in the development of‘shallow degree of industrial development,poor coordination of propaganda and low degree of market subdivision', and put forward the breakthrough of improvement of‘optimization, proportioning and follow-up'. Finally, from the point of view of supply side, this paper put forward the point-to-point solution to the problem of Yantai wine cultural tourism, improved the development direction of tourism participation and experience, and gave the development suggestions of‘defining the main body, optimizing the structure and standardizing the service'.
