Consumption Cooperation between East and West Empowers Rural Revitalization: Mechanism, Model and Strategy Based on Yongliang “Two Warehouse” Construction Project Investigation

ZHANG Tao-mei;School of Public Administration, Hohai University;

Eastern and western consumption cooperation;;Rural revitalization;;Urban and rural economic integration;;Common prosperity;;Yongliang “two warehouse” project

In order to achieve the goal of consolidating and expanding the achievements of poverty alleviation and effectively connecting with rural revitalization, on the basis of theoretical exploration of consumption cooperation between the east and the west, the analysis framework of consumption cooperation between the east and the west to enable rural revitalization was built.The real scene of the “two warehouses” construction project in Yongliang was taken as the research object, and the concrete practice pattern of consumption cooperation between the east and the west was thoroughly investigated and systematically examined. The study found that improving logistics capacity, using digital empowerment and increasing policy support are the key to achieving significant results in the consumption cooperation between the east and west of Yongliang. Drawing on the construction experience of Yongliang “two storehouses” project, in order to promote the integrated development of urban and rural economy and achieve common prosperity as the direction, we put forward the promotion strategy of consumption cooperation between the east and the west to enable rural revitalization including good quality control management, establishing public brands, strengthening digital intelligence, optimizing logistics services, strengthening authoritative guidance, deepening government-enterprise cooperation, stimulating market vitality and expanding sales channels.