Position: Home > Articles > The Experimental Analysis of Remedial Strategies Effect after Product-harm Crisis: Taking Dairy Products as an Example
Issues in Agricultural Economy
2013,34
(12)
96-103+114
产品伤害危机事件后补救策略效果分析——以乳制品为例
作 者：
青平;胡武阳;冯娇娇;张莹;向微露
单 位：
华中农业大学经济管理学院;美国肯培基大学
关键词：
产品伤害;危机;控制点;补救策略;实施效果
摘 要：
本文研究不同产品伤害危机事件类型下不同补救策略的效果。根据中国传统文化中"情—理—法"的评价标准将产品伤害危机事件分为违法型、违理型和违情型三种类型。研究发现,纠正性补救对三类危机事件具有较好效果,对违法型危机应该采取纠正性、情感性和信息性补救策略,对违理型危机事件应采取纠正性和信息性补救策略,对违情型危机事件应采取纠正性和情感性补救策略。无论采取何种补救措施,外控者比内控者的补救效果更好,品牌承诺度高的消费者补救效果也更好。
译 名：
The Experimental Analysis of Remedial Strategies Effect after Product-harm Crisis: Taking Dairy Products as an Example
作 者：
QING Ping;HU Wuyang;FENG Jiaojiao;ZAHNG Ying;XIANG Weilu;
摘 要：
In this paper,the effects of different remedial strategies were studied under different types of product-harm crisis. According to traditional Chinese culture,the evaluation criteria of"Sentiment-Reason-Law",therefore the types of product-harm crisis are divided into three,including illegal,unreasonable, and feeling-hurt categories. The study suggested that corrective remedial strategy is best for all the three crisis; corrective,emotional and informational remedial strategies should be taken for illegal productharm crisis; corrective and informational remedial strategies should be taken for unreasonable crisis; corrective and emotional recovery strategies are fit for feeling-hurt crisis. In addition,no matter what remedial strategies were carried out,external controllers were better recovered than the internals. Besides, and consumers with a high degree of brand commitment were better recovered than those of low degree.
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