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Position: Home > Articles > Application of Interactive Concept in the Design of Brand Image of Edible Fungi Products Edible Fungi of China 2020,39 (4) 166-168

交互理念在食用菌产品品牌形象设计中的应用

作  者:
吴轲
单  位:
关键词:
食用菌产品;品牌设计;交互设计;交互理念
摘  要:
以交互理念开展食用菌产品品牌设计,基于食用菌产品品牌设计的现状分析,在食用菌产品品牌形象设计中融入交互理念,提出了一些交互设计策略。交互理念在食用菌品牌设计中的应用为食用菌品牌带来了新的活力,更好地体现食用菌企业的定位和实力,为食用菌产业的发展注入品牌的力量。
译  名:
Application of Interactive Concept in the Design of Brand Image of Edible Fungi Products
作  者:
WU Ke;Nanchang Institute of Technology;
关键词:
edible fungi products;;brand design;;interactive design;;interactive concept
摘  要:
Based on the analysis of the current situation of the brand design of edible fungi products, this paper designs the brand image of edible fungi products and puts forward some interactive design strategies of edible fungi products. The application of interaction concept in the design of edible fungi brand brings new vitality to the edible fungi brand, better reflects the positioning and strength of edible fungi enterprises, and injects brand power into the development of edible fungi industry.

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