当前位置: 首页 > 文章 > 普达措国家公园游客满意度的调查研究 西南林业大学学报(自然科学) 2018 (2) 66-70
Position: Home > Articles > Research on the Satisfication of Potatso National Park Visitors Journal of Southwest Forestry University(Natural Sciences) 2018 (2) 66-70

普达措国家公园游客满意度的调查研究

作  者:
王颖心;叶文;唐晓峰
单  位:
西南林业大学生态旅游学院
关键词:
游客满意度;模糊综合评价;普达措;国家公园
摘  要:
通过构建游客的满意度评价指标体系,结合模糊综合评价法对普达措公园游客满意度进行调查和分析。结果表明:普达措国家公园景区的游客满意度为基本满意,指标得分高低为保护情况>旅游解说>管理服务>资源>服务与设施;游客对景区内其他评价因子满意度集中在"满意"与"一般"两个等级;景区的保护和管理具有较高的满意度和重要性,应继续加强。
译  名:
Research on the Satisfication of Potatso National Park Visitors
作  者:
Wang Yingxin;Ye Wen;Tang Xiaofeng;School of Ecotourism,Southwest Forestry University;
关键词:
tourist satisfaction;;fuzzy comprehensive evaluation;;Potatso;;national park
摘  要:
For Potatso National Park scenic spot,a tourist satisfaction evaluation index system is set up. The fuzzy comprehensive evaluation method is utilized to calculate the tourist satisfaction of the Potatso National Park scenic area. The result shows that the tourists' overall satisfaction degree of Potatso National Park scenic spot is of basic satisfaction,and the score is sequenced as: protection status > tourism interpretation > management services >resources > services and facilities. Tourists' satisfaction with other evaluation factors is 'satisfaction' and 'general'.The protection and management of Potatso National Park scenic spot have high satisfaction and importance,and we should continue to strengthen it.

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