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当前位置: 首页 > 文章 > 区域声誉可激励农产品质量安全水平提升吗?——基于浙江省丽水区域品牌案例的研究 农业经济问题 2017 (04) 85-92+112
Position: Home > Articles > Can Regional Reputation Stimulate for Improving the Quality and Safety of Agricultural Products? A Study Based on the Case of Lishui Regional Brand of Zhejiang Issues in Agricultural Economy 2017 (04) 85-92+112

区域声誉可激励农产品质量安全水平提升吗?——基于浙江省丽水区域品牌案例的研究

作  者：
周小梅;范鸿飞
单  位：
浙江工商大学经济学院
关键词：
农产品质量安全;区域声誉;共用品;组织化程度;政府管制
摘  要：
区域声誉溢价效应具有激励农户向市场提供优质安全农产品的功能,而区域声誉的形成与维护取决于农产品生产经营组织化程度和管制制度。中国农产品生产经营组织化程度低,导致生产经营者既没有建设品牌的能力,也没有维护区域声誉的动力。本文以浙江省丽水市"丽水山耕"品牌为例,分析区域声誉对农产品质量安全提升的激励机制。研究结论不仅解释了农产品质量安全事件时有发生的原因,还让政府认识到,激励农户生产经营优质安全的农产品必须在建设和维护区域声誉方面设计一套行之有效的制度。
译  名：
Can Regional Reputation Stimulate for Improving the Quality and Safety of Agricultural Products? A Study Based on the Case of Lishui Regional Brand of Zhejiang
作  者：
ZHOU Xiaomei;FAN Hongfei;
摘  要：
The effect of regional reputation premium has the function to stimulate farmers to provide agricultural products with high quality safety to the market. In addition,the formation and maintenance of regional reputation depends on the agricultural production and management level of organization and regulation system. Chinese agricultural production and operation with the low level of organization,leading to producers and operatorshave neither capacity of building brand,nor maintenance power of regional reputation. Take the successful operation of "Lishui Shangeng"brand as an example,this paper analyses regional reputation incentive mechanism to enhance the quality and safety of agricultural products. The research results not only explain the agricultural products quality and safety incidents have occurred,but also let the government realize that an effective system should be designed in the construction and maintenance of regional reputation to encourage farmers to produce and operate the agricultural products with high quality and more safety.

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