单 位：
农业部食物与营养发展研究所;北京出入境检验检疫局检验检疫技术中心
关键词：
马铃薯主食;营养认知;接受程度;消费意愿
摘 要：
为科学推进居民马铃薯主食消费示范和引导,需摸清消费者对马铃薯主食产品的营养认知水平和购买选择影响因素。本研究基于2016年北京市社区马铃薯主食消费引导体验的调研数据,深入探讨消费者个体特征、饮食习惯、社会经济地位、认知程度等因素对马铃薯主食的接受程度和购买消费意愿的影响。结果表明,消费者的年龄、体重、饮食习惯、营养知识水平、食品安全风险感知以及价格等均对其接受马铃薯主食有显著影响,但影响方向有差别。从中可看出,人们对马铃薯主食的认识和了解程度仍存在局限甚至误解。为此提出积极开展形式多样、寓教于行的食物营养科普活动,以提升公众的马铃薯主食营养认知水平,激发其更主动地接受和消费马铃薯主食。
译 名：
Potato-staple Food:Nutrition Cognition and Consumption Behavior of Beijing Residents
作 者：
Wang Xiuli;Ma Yunqian;Qi Wei;Sun Junmao;Institute of Food and Nutrition Development, Ministry of Agriculture;Technical Center, Beijing Entry-Exit Inspection and Quarantine Bureau;
单 位：
Wang Xiuli%Ma Yunqian%Qi Wei%Sun Junmao%Institute of Food and Nutrition Development, Ministry of Agriculture%Technical Center, Beijing Entry-Exit Inspection and Quarantine Bureau
关键词：
potato-staple food;;nutrition cognition;;acceptance;;consuming willingness
摘 要：
The paper aims to ascertain the influence factors of consumers' nutrition cognition and purchase choice of potato staple food products. Based on the data of the consumption guide experience of potato staplefood collected from Beijing communities in 2016, the authors deeply discussed the influence of consumer'sindividual characteristics, dietary habits, socio-economic status and cognition levels on the acceptance topotato staple food and the willingness to buy and consume. The results showed that: consumers' age, weight,dietary habits, nutritional knowledge levels, food safety risk perception, and price and so on had significanteffects on their acceptance of potato staple food, but the influence directions were different, indicating that thedegree of awareness and understanding of potato staple food was still limited and there was misunderstood.Therefore, the study proposes to actively carry out various kinds of food nutrition popularization activities, inorder to promote the public nutrition cognition level of potato staple food, and initiate more active acceptance and consumption of potato staple food.
