Position: Home > Articles > Analysis of the Factors Influence of Reader Loyalty based on Data Mining——A Case Study of Liaoning University
Journal of Library and Information Science in Agriculture
2014,26
(6)
40-42
基于数据挖掘的读者忠诚度影响因素分析——以辽宁大学为例
作 者：
田瑞雪;唐维
单 位：
辽宁大学图书馆;辽宁大学历史学院
关键词：
读者忠诚度;数据挖掘;影响因素;实证研究
摘 要：
对图书馆读者忠诚度和数据挖掘技术分别进行了概述,并以辽宁大学图书馆的读者信息表为分析数据源,采用实证研究方法对读者忠诚度与读者属性之间的关系进行挖掘实践,从中探寻提升读者忠诚度的可行办法,进而提升图书馆的服务质量。
译 名：
Analysis of the Factors Influence of Reader Loyalty based on Data Mining——A Case Study of Liaoning University
作 者：
TIAN Ruixue;TANG Wei;History College, Liaoning University;Library, Liaoning University;
关键词：
Reader Loyalty;;Data Mining;;Influencing Factor;;Empirical Study
摘 要：
In this paper, the library reader loyalty and data mining technology were summarized. Based on the library of Liaoning University readers information sheet for analysis of data source, uses the methodology of empirical to research on the relationship between readers loyalty and readers attributes, discoveries knowledge from the mining result, To explore the feasible methods of increasing reader's loyalty, and enhance the quality of the library service.
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