当前位置: 首页 > 文章 > 凤凰旅游形象维护探讨 安徽农业科学 2011,39 (9) 446-448
Position: Home > Articles > Discussion on the Maintenance of Fenghuang Tourism Image Journal of Anhui Agricultural Sciences 2011,39 (9) 446-448

凤凰旅游形象维护探讨

作  者:
龙茂兴;杨晓珍;喻彩霞
单  位:
河北北方学院法政学院;湖南省凤凰县委宣传部;遵义师范学院
关键词:
旅游形象;凤凰;舆论;网络
摘  要:
文章针对凤凰旅游业在快速发展过程中所产生的旅游投诉增多、网上负面舆论蔓延等严重影响凤凰旅游形象的现象,提出:整合优势资源,塑造主题形象;优化旅游环境,提升服务形象;加强舆论引导,矫正形象的对策建议。以期对维护凤凰旅游形象起到促进作用。
译  名:
Discussion on the Maintenance of Fenghuang Tourism Image
作  者:
LONG Mao-xing et al(Zunyi Normal College,Zunyi,Guizhou 563002)
关键词:
Tourism image;Fenghuang;Public opinion;Internet
摘  要:
With the increase of tourist complaint and the spread of negative public opinion on the Internet during the rapid development process of Fenghuang tourism,the images of Fenghuang tourism were affected seriously,thus,the serious countermeasures were put forward,namely,integrating the advantageous resources to shape the tourism image;optimizing the tourism environment and improving the service image;enhancing the guidance of public opinion,correcting the policies and suggestions of images.All those provided promoting effect for maintaining Fenghuang tourism image.

相似文章

计量
文章访问数: 7
HTML全文浏览量: 0
PDF下载量: 0

所属期刊

推荐期刊