单 位：
湿润亚热带山地生态国家重点实验室培育基地;福建师范大学地理科学学院;福建师范大学地理研究所
关键词：
旅游地意象;沿海滩涂;内容分析;霞浦;网络游记
摘 要：
沿海滩涂作为宝贵的空间资源,除了具有生产、生态、环境、科普等价值外,也日渐显露出其旅游价值。以沿海滩涂景观最典型的福建省霞浦县为案例地,在著名自由行网站"蚂蜂窝"游记板块搜集279篇相关游记作为研究样本,利用文本分析软件Rost CM6提取出目的地高频特征词,依次分析了霞浦旅游地认知意象和情感意象中主要构成元素,将霞浦认知意象元素划分为三类,并认为"滩涂摄影"是霞浦游客认知意象的核心所在。同时,分析了游客的总体情感倾向及其影响因素,最后对霞浦旅游的发展提出建议和对策。
译 名：
Tourism Destination Image of Tidal Flats Based on Content Analysis——A Case of Xiapu County in Fujian
作 者：
YANG Shu;ZHENG Heng-mi;ZHU Zhi-qiang;School of Geographical Sciences,Fujian Normal University;Institute of Geography,Fujian Normal University;Cultivation Base of State Key Laboratory of Humid Subtropical Mountain Ecology;
关键词：
tourism destination image;;coastal tidal flats;;content analysis;;Xiapu;;travel blogs
摘 要：
As the priceless spatial resources,the coastal tidal flats have increasingly shown the tourism value besides the value in production,ecology,environment and popularization of science.By taking the most typical coastal beach Xiapu County of Fujian as a case,279 related travel blogs from the famous independent travel website called mafengwo.com were collected as the research sample.By using the text analysis software Rost CM6 to extract the high-frequency feature words about destinations,the main component elements of cognitive image and affective image of Xiapu were analyzed and the cognition image elements of Xiapu were divided into three categories.It was thought that the photography of beaches and mudflats was the core of tourist cognition image.Then,the overall emotional tendency of tourists and its influencing factors were analyzed in turn.Finally,some countermeasures were put forward for the tourism development in Xiapu.
