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Position: Home > Articles > SWOT Analysis of Fresh Products E-commerce in Beijing City Journal of Anhui Agricultural Sciences 2016 (9) 257-259

北京市生鲜产品电子商务SWOT分析

作  者:
高运安;胡宝贵
单  位:
北京农学院经济管理学院
关键词:
生鲜产品;电子商务;SWOT分析;北京
摘  要:
针对传统生鲜产品运行模式、管理水平、流通模式无法更好地满足消费者需求的现状,运用SWOT法分析北京市发展生鲜产品电子商务的优势、劣势、机遇、挑战,通过专家访谈和调查问卷的方式对各影响因素进行评价,确定策略选择,提出北京市生鲜电商发展对策。
译  名:
SWOT Analysis of Fresh Products E-commerce in Beijing City
作  者:
GAO Yun-an;HU Bao-gui;Economics & Management School of Beijing University of Agriculture;
关键词:
Fresh products;;E-commerce;;SWOT analysis;;Beijing
摘  要:
Aiming at the status that the traditional fresh products operation mode,management level,circulation mode can not better meet the demands of consumers,using SWOT method,the strengths,weaknesses,opportunities and challenges of developing e-commerce in Beijing City were analyzed,through expert interviews and questionnaires,various influencing factors were evaluated,the strategy was determined and countermeasures for fresh products e-commerce in Beijing were put forward.

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