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当前位置: 首页 > 文章 > 广西富硒农产品品牌建设发展对策研究 农学学报 2020 (1) 88-92
Position: Home > Articles > The Development of Guangxi Selenium-enriched Agricultural Products Brand Journal of Agriculture 2020 (1) 88-92

广西富硒农产品品牌建设发展对策研究

作  者：
杨艺媛;刘永贤;谭骏;潘丽萍;苏新惠;陈锦平;兰秀;范稚莲
单  位：
广西农业科学院农业资源与环境研究所;广西大学
关键词：
富硒农产品;品牌;竞争力;对策
摘  要：
笔者通过对广西富硒农产品品牌建设现状的分析,总结了其品牌建设过程中存在的问题,主要包括品牌的数量多而散、企业品牌定位模糊,品牌意识弱、产业链单一,销售渠道单薄等。针对这些问题本研究提出了切合实际的发展对策,打造地区"金品"、树立品牌意识、建立多元融资渠道等建议。从而促进广西富硒农产品品牌发展,以提升广西富硒农产品及其产业的竞争力。加快广西富硒农产品品牌战略有利于区域农业经济发展,不仅是提升农产品竞争力的重要举措,更是提升产品美誉和品质的保证。为推动广西富硒功能农业持续健康发展,实施品牌战略计划势在必行。
译  名：
The Development of Guangxi Selenium-enriched Agricultural Products Brand
作  者：
Yang Yiyuan;Liu Yongxian;Tan Jun;Pan Liping;Su Xinhui;Chen Jinping;Lan Xiu;Fan Zhilian;Guangxi University;Institute of Agricultural Resources and Environment,Guangxi Academy of Agricultural Sciences;
关键词：
Selenium-enriched Agricultural Products;;Brand;;Competitiveness;;Countermeasure
摘  要：
By analyzing the current situation of brand building of selenium-rich agricultural products in Guangxi, the authors summarize the problems existing in the process of brand building, including: the number of brands is large and scattered, the brand positioning of enterprises is vague, the brand awareness is weak, the industrial chain is single, and the sales channels are not diversified, etc. In view of these problems, this study puts forward practical development countermeasures, such as building regional‘gold products', establishing brand awareness, and set up multiple financing channels, so as to promote the brand development of seleniumrich agricultural products in Guangxi, and enhance the competitiveness of selenium-rich agricultural products and their industries in Guangxi. Speeding up the brand strategy of selenium-rich agricultural products in Guangxi is conducive to the development of regional agricultural economy, it is not only an important measure to strengthen the competitiveness of agricultural products, but also a guarantee to enhance the reputation and quality of products.

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