当前位置: 首页 > 文章 > 湘西凤凰古城旅游形象感知分析 安徽农业科学 2008,36 (27) 11895-11896+11901
Position: Home > Articles > Perceptual Analysis on the Tourism Image of Fenghuang Old Town of Western Hunan Journal of Anhui Agricultural Sciences 2008,36 (27) 11895-11896+11901

湘西凤凰古城旅游形象感知分析

作  者:
陈建明
单  位:
杭州职业技术学院
关键词:
旅游形象;定量分析;凤凰古城
摘  要:
运用Spss软件对凤凰古城旅游形象要素进行定量分析,研究不同类型的旅游者对古城旅游形象的认知,为未来旅游发展策略进行调整和改进。
译  名:
Perceptual Analysis on the Tourism Image of Fenghuang Old Town of Western Hunan
作  者:
CHEN Jian-ming(Hangzhou Vocational and Technical College,Hangzhou,Zhejiang 310018)
关键词:
Tourism image;Quantitative analysis;Fenghuang old town
摘  要:
The tourism image elements of Fenghuang old town were quantitatively analyzed by using SPSS software.The cognitions of different types of tourists on the tourism image of the old town were studied.The developing strategies of the future tourism were adjusted and improved.

相似文章

计量
文章访问数: 5
HTML全文浏览量: 0
PDF下载量: 0

所属期刊

推荐期刊