关键词：
长江中游城市集群;中三角;中华老字号;品牌类文化遗产;知识产权
摘 要：
湘鄂赣共铸长江中游城市集群,构建"中三角",打造新的经济增长极。本文研究了武汉城市圈、长株潭城市群、环鄱阳湖城市群品牌类文化遗产"中华老字号"的认定及保护,并建议:(1)收集整理老字号资料,保护及传承中华老字号;(2)对传统特产实现中华老字号与地理标志权的双重保护;(3)传承中华老字号相关特产的传统加工工艺,推动非物质文化遗产生产性保护;(4)加强中华老字号的文化产业开发,繁荣文化产业;(5)加强农产品加工企业的中华老字号保护,加快农业品牌化建设;(6)大力开展贫困地区中华老字号的认定,发挥其农村扶贫开发作用。
译 名：
Protection Analysis of Chinese Time-honored Brands in City Clusters in Middle Reaches of Yangtze River
作 者：
SUN Zhi-guo,DING Guang-ping,HE Yue-qiu,XIE Yi,WANG Shu-ting(Centre for Cultural Studies on Southern Hubei Province,Hubei University of Science and Technology,Xianning 437100,China)
关键词：
City clusters in the middle reaches of the Yangtze River;Triangle of Central China;Chinese time-honored brand;Brand cultural heritage;Intellectual property rights
摘 要：
City clusters in the middle reaches of the Yangtze River contain Wuhan city circle,Changzhutan city cluster,and the Poyang Lake eco-economic region,and they make efforts to promote new economic growth poles.This paper studied the Chinese time-honored brands in Triangle of Central China.It was suggested:(1) to collect the old brands,establish their perfect archives in the city clusters,and protect and succeed them;(2) to combine the protection of Chinese time-honored brand with safeguarding of intangible cultural heritage;(3) to inherit the traditional processing technology related to Chinese time-honored brand,and promote the productive protection of intangible cultural heritage;(4) to strengthen cultural industry development of Chinese time-honored brand,and prosper the cultural industry;(5) to strengthen Chinese time-honored brand protection of agricultural products processing enterprises,and accelerate agricultural brand construction;(6) to develop Chinese time-honored brand recognition in the impoverished areas,and exert its role in rural development and poverty alleviation.
