当前位置: 首页 > 文章 > 城市居民对有机大米的消费意愿及其影响因素分析 贵州农业科学 2016,44 (7) 151-155
Position: Home > Articles > Consuming Willingness of Urban Residents to Organic Rice and Its Influencing Factors Guizhou Agricultural Sciences 2016,44 (7) 151-155

城市居民对有机大米的消费意愿及其影响因素分析

作  者:
李露;向平安
单  位:
湖南农业大学商学院;湖南农业大学农村生态系统健康湖南省重点实验室
关键词:
城市居民;有机大米;需求分析;联合分析法;支付意愿
摘  要:
为有机大米产业发展提供决策依据,采用问卷调查结合联合分析法研究城市居民对有机大米的消费意愿及其影响因素。结果表明:消费者的月收入、受教育程度、年龄、性别、婚姻状况、有机大米认知和接受程度、食品安全忧虑程度等与有机大米消费呈正相关,而有机大米价格和消费者年龄与有机大米消费呈负相关。消费者对有机大米的认知程度、认可程度和食品安全忧虑程度是影响有机大米消费需求的显著性因素,而其他因素的影响并不显著。
译  名:
Consuming Willingness of Urban Residents to Organic Rice and Its Influencing Factors
作  者:
LI Lu;XIANG Ping'an;Hunan Key Laboratory for Rural Ecosystem Health,Hunan Agricultural University;College of Business,Hunan Agricultural University;
关键词:
urban resident;;organic rice;;demand analysis;;conjoint analysis;;willingness to pay
摘  要:
The consuming willingness of urban residents to organic rice and its influencing factors were studied by questionnaire survey and conjoint analysis to provide the decision basis for development of organic rice industry.Results:The consumers' monthly income,education level,gender,martial status,acknowledge and acceptance level to organic rice and anxiety degree to food safety are positively related to consumption of organic rice but the consumers' age and organic rice price are negatively related to consumption of organic rice.The consumers' acknowledge and recognition degree to organic rice and anxiety degree to food safety are main significant factors influencing consumption demand of organic rice but other factors do not influence consumption demand of organic rice significantly.

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