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Position: Home > Articles > Marketing Channels of Agricultural Products: Force Structure and Organization System Issues in Agricultural Economy 2005 (07) 28-35+79

农产品流通渠道:权力结构与组织体系的构建

作  者:
张闯;夏春玉
单  位:
东北财经大学工商管理学院
关键词:
农产品流通;流通渠道;渠道权力;组织体系
摘  要:
本文以渠道行为理论为分析工具,对我国农产品流通渠道中的权力结构进行了深入分析。认为造成目前农产品流通渠道稳定性缺失及效率不高等问题的原因在于农产品流通渠道中权力结构的过度失衡,而对这一问题的解决则有赖于农产品流通合作社规模与实力的壮大、农户组织化程度的提高以及政府的互补性制度安排。
译  名:
Marketing Channels of Agricultural Products: Force Structure and Organization System
作  者:
ZHANG Chuang and XIA ChunyuBased on the channel behavior concept, the authors argue that the unstable marketing channels of agricultural products and low efficiency are caused by an undue imbalanced force structure. Hence, the solution is to enlarge the farmers’ marketing cooperatives and increase their forces in the marketing chains. It is also necessary for the government to have appropriate institutional arrangements

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