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Position: Home > Articles > AHP-based analysis on the pork-consuming behaviors in Shanghai Acta Agriculturae Shanghai 2013,29 (2) 82-85

基于层次分析法的上海市市民猪肉消费行为分析

作  者:
张蔚俊;郑锦荣
单  位:
上海海洋大学经济与管理学院
关键词:
消费行为;猪肉;猪肉供应链;食品安全控制;层次分析法;上海市
摘  要:
为了使上海市场的猪肉管理更为合理有效,通过抽样调查获得了200余份调查问卷,并用层次分析法(AHP)分析了上海市市民的猪肉消费行为模式。研究表明:上海市民普遍倾向在菜市场购买现宰的猪肉。因此相关的监督职能部门应该集中资源,加强对菜市场的进货、存储、销售和废料销毁等关键环节的监管,实现社会资源效用的最大化,切实保障猪肉消费者的权益。
译  名:
AHP-based analysis on the pork-consuming behaviors in Shanghai
作  者:
ZHANG Wei-jun;ZHENG Jin-rong;College of Economics & Management,Shanghai Ocean University;
关键词:
Consuming behavior;;Pork;;Pork supply chain;;Food safety control;;Analytic hierarchy process;;Shanghai
摘  要:
In order to make Shanghai pork management more rational and effective the 200-odd questionnaires were obtained by sampling survey and Shanghai residents' pork-consuming behaviors were analyzed by analytic hierarchy process(AHP).The results showed that Shanghai residents generally tended to buy freshly slaughtered pork in markets.Therefore,the relevant supervisory departments should focus their resources to enhance the market management in such key links as merchandise purchase,storage,sales and waste disposal,realize the utility maximization of social resources,and earnestly safeguard the rights and interests of pork consumers.

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