中国农业科学院农业信息研究所 中国农学会
Agricultural Information Institute of CAAS China Association of Agricultural Science Societies
En
Ch
中国农业科学院农业信息研究所 中国农学会 主办

AI检索

订阅

返回顶部
当前位置: 首页 > 文章 > 消费者橄榄油购买行为影响因素的实证研究——以成都市为例 中国食物与营养 2016,22 (05) 44-48
Position: Home > Articles > Empirical Analysis on Influencing Factors of Consumers' Purchasing Behavior for Olive Oil——A Case Study on Chengdu City Food and Nutrition in China 2016,22 (05) 44-48

消费者橄榄油购买行为影响因素的实证研究——以成都市为例

作  者：
熊鹰;唐江云;李晓
单  位：
四川省农业科学院农业信息与农村经济研究所
关键词：
橄榄油;购买行为;影响因素;二元Logistic模型;多元有序logistic模型
摘  要：
识别消费者橄榄油购买行为的影响因素,能够为扩大橄榄油消费市场、推动橄榄油产业健康发展提供决策参考。基于合理行为理论,构建消费者橄榄油购买行为理论模型,运用成都市346名消费者调查数据,分别采用二元Logistic模型和多元有序Logistic模型分析影响消费者橄榄油购买经历和购买数量的主要因素。研究结果表明:消费者的性别、年龄、橄榄油的口感以及信息获取是影响消费者购买经历的显著因素,而消费者的年龄、家庭月收入、橄榄油的口感和促销活动则对消费者购买数量有着显著的影响。由此提出加强市场营销的针对性、提升橄榄油的品质、加大市场宣传力度等对策建议。
译  名：
Empirical Analysis on Influencing Factors of Consumers' Purchasing Behavior for Olive Oil——A Case Study on Chengdu City
作  者：
XIONG Ying;TANG Jiang-yu;LI Xiao;Agricultural Information and Rural Economy Institute,Sichuan Academy of Agricultural Sciences;Center for Rural Development Research,Sichuan Academy of Agricultural Sciences;
关键词：
olive oil;;purchasing behavior;;influencing factor;;binary logistic model;;multivariate ordered logistic model
摘  要：
Consumers' purchasing behavior for olive oil was identified to expand olive oil market and promote the development of olive oil industry. A theoretical model of consumers' purchasing behavior for olive oil was established based on the reasoned action theory. Using the survey data of 346 consumers in Chengdu city,binary logistic model and multivariate ordered logistic model were separately applied to analyze the main factors affecting consumers' purchasing experience and purchasing quantity for olive oil. Results showed that the factors such as sex and age of consumers,taste of olive oil and access to information had significant effects on purchasing experience,age of consumers,monthly family income,olive oil taste and sales promotion had significant effects on purchasing quantity. Some countermeasures such as making marketing more target-focused,improving the quality of olive oil and intensifying the propaganda of the market were put forward.

相似文章

导出引用
计量
文章访问数: 11
HTML全文浏览量: 0
PDF下载量: 0

所属期刊

推荐期刊

友情链接Friendly link
农业信息研究所Agricultural information institute 农业智能知识服务平台Agricultural intelligent knowledge service platform 农业学术服务平台Agricultural Knowledge Service System 中国知网CNKI 维普网VIP 万方WANFANG DATA
联系我们Contact us

电话Tell：010-82109652-808

邮箱E-mail：agrijournal@caas.cn

服务Service
关于我们About us 意见建议Opinions and suggest
版权说明Copyright
单位：中国农业科学院农业信息研究所 中国农学会 © 2017中国农业科学院农业信息研究所 ICP备案号：京ICP备09089781号-46