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当前位置: 首页 > 文章 > 基于结构方程模型的猫儿山国家级自然保护区生态旅游者动机研究 西北林学院学报 2013,28 (5) 227-233
Position: Home > Articles > Ecotourist Motivation Analysis Based on Structural Equation Model: A Case Study in Mao'er Mountain National Nature Reserve in Guangxi Journal of Northwest Forestry University 2013,28 (5) 227-233

基于结构方程模型的猫儿山国家级自然保护区生态旅游者动机研究

作  者：
梁佳;王金叶
单  位：
桂林理工大学旅游学院
关键词：
动机;结构方程模型;生态旅游者;猫儿山国家级自然保护区
摘  要：
生态旅游者动机是主导生态旅游者行为的内驱力,深入剖析其动机是探知生态旅游者旅游感知的关键,有助于更深刻地理解其行为方式。研究以猫儿山国家级自然保护区内生态旅游者为对象,基于探索性因素分析、验证性因素分析,构建了包含放松休闲、提升自我价值和学习教育3个潜在变量与11个观测变量的测量模型,并对潜在变量内部关系进行了分析。结果显示:放松休闲、提升自我价值和学习教育3个潜在变量之间的协方差均为显著,其中"放松休闲"与"提升自我价值"、"提升自我价值"与"学习教育"表现出中高度相关;研究应用建立的测量模型对旅游动机进行分析,总体认为猫儿山国家级自然保护区自我认定的生态旅游者有强烈的"放松休闲"动机,但对"学习教育"兴趣并不强烈。
译  名：
Ecotourist Motivation Analysis Based on Structural Equation Model: A Case Study in Mao'er Mountain National Nature Reserve in Guangxi
作  者：
LIANG Jia;WANG Jin-ye;College of Tourism,Guilin University of Technology;
关键词：
motivation;;SEM;;eco-tourist;;mao'er mountain national nature reserve
摘  要：
Eco-tourist motivations are the intrinsic driven force to guide the behaviors of tourists.Accordingly,to thoroughly analyze these motivations turns out to be the key issues to understand and completely absorb the implicit information of eco-tourists' experience as well as the behavioral patterns.This research took eco-tourists in Mao'er Mountain National Nature Reserve as objectives,established a measured model which contained 3latent variables(named as"rest &relaxation","self enhancement"and"learning &education",separately)and 11observed variables after exploratory factor analysis and confirmatory factor analysis.The results manifested that the co-variances between three factors were significantly respective and these factors were highly correlated also.A comprehensive analysis was conducted,and it showed that eco-tourists had strong motivations on"rest &relaxation",nevertheless the interests on"learning &education"were quite low.

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