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Position: Home > Articles > Study on Evaluate Method for Consumers Satisfaction in Food MEAT RESEARCH 2011,47 (1) 12-16

食品顾客满意度评价方法探讨

作  者:
唐志国;杨坚
单  位:
西南大学食品科学学院
关键词:
顾客满意度;模糊综合评判法;ACSI
摘  要:
顾客满意度体现着企业的价值,是企业生存发展的基础,同时顾客满意度也是影响产品市场占有率以及市场竞争力的一个重要因素。本文基于ACSI模型,采用模糊综合评判法,对食品顾客满意度进行评价。
译  名:
Study on Evaluate Method for Consumers Satisfaction in Food
作  者:
TANG Zhiguo,YANG Jian?(College of Food Science,Southwest University,Chongqing 400715,China)
关键词:
consumers satisfaction;fuzzy comprehensive evaluation;ACSI
摘  要:
Customers satisfaction reflects the value of the enterprise and also is the basis for enterprise survival and development.It is an important factor which affects customer satisfaction market share of product and market competition.The paper used the fuzzy comprehensive evaluation method based on the ACSI model to evaluate the customers satisfaction in food.

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