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当前位置: 首页 > 文章 > 日本森林疗养资源利用与产品开发 世界林业研究 2022,35 (1) 106-112
Position: Home > Articles > Resource Utilization and Product Development of Forest Therapy in Japan World Forestry Research 2022,35 (1) 106-112

日本森林疗养资源利用与产品开发

作  者：
庄伟杰;李慧;申倩倩
单  位：
北京林学会;北京林业大学城乡生态环境北京实验室;北京林业大学园林学院
关键词：
森林疗养;资源利用;产品开发;日本
摘  要：
森林疗养作为"健康中国"的新实践,近年来被越来越多的人所关注,森林疗养基地的认证和建设工作也随之展开。但我国森林疗养起步较晚,相关理论实践基础薄弱,相应的服务水平和管理体系仍处于探索、尝试阶段。而日本在森林疗养产业方面起步早,产业发展模式较为丰富,已建成了颇具规模和质量的森林疗养基地。文中梳理了日本森林疗养发展历程和建设现状,分析其资源条件和开发利用方式,从思想意识、产品特色、宣传营销3个方面对我国森林疗养基地资源开发与利用提出建议:1)将森林资源的保护和利用相结合;2)优化资源利用,突出产品特色;3)借助媒体营销提高公众认知度。
译  名：
Resource Utilization and Product Development of Forest Therapy in Japan
作  者：
Zhuang Weijie;Li Hui;Shen Qianqian;School of Landscape Architecture,Beijing Forestry University;Laboratory of Urban and Rural Ecological Environment,Beijing Forestry University;Beijing Forestry Society;
关键词：
forest therapy;;resource utilization;;product development;;Japan
摘  要：
As a new practice of “Healthy China”, forest therapy has aroused more and more attention in recent years, and forest therapy bases have also been constructed and certified. However, forest therapy in China started late, with weak theoretical and practical basis, and more explorations are needed to improve the forest therapy service and management system. Japan started early in promoting forest therapy industry and accomplished multiple industrial development models and forest therapy bases with considerable scale and quality. This paper reviews the process and status of forest therapy bases development in Japan, and analyzes the resources for forest therapy bases construction and their development and utilization. Then the suggestions are put forward for the resources development and utilization for forest therapy bases development in China from 3 aspects of ideology, product characteristics and marketing, including: 1) Connecting the protection and utilization of forest resources; 2) Optimizing the utilization of resources and highlighting the characteristics of products; and 3) Improving public awareness by means of media marketing.

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